#DataMunch brings together some very passionate and excitable digital and data experts who will be sharing their business data know-how.

Keeping in contact with your customers is a vital ingredient to ensuring that the hard, expensive work of acquiring customers and then delivering a quality product is translated into brand loyalty, repeat orders and ultimately high lifetime value.

You don’t have go far to find a lot of people talking about how data, analytics and machine learning can help take your company to the next level, transforming it into a sharper, leaner, fitter entity, fit to embrace the current age.

Working in the world of Big Data can be exhausting. As soon as you get your head around one complex technology, another three spring up behind you to replace it. While you were looking the other way, head buried in code, the state-of-the-art goalposts moved a little bit further into the future.