#DataMunch – Head of Digital Marketing at Crowdcube Jonny Day on ‘Who needs vanity metrics?’

Jonny Day is an accomplished digital marketing specialist with a comprehensive knowledge of the UK online marketing environment. He’s deeply passionate about delivering outstanding user experiences and is eagerly looking forward to the further developments in mobile marketing, internationalisation and the merging of online and offline. He has a keen interest in analytics, optimisation and A/B testing alongside, developments in social, content and platform development. He loves working in the digital marketing sector due to its exciting, dynamic and always changing nature.

Here Jonny is sharing Crowdcube’s use of data to understand their business goals, key metrics not vanity metrics and using data to drive change and product improvement.